In October 2008, Pepsi announced they would be redesigning its logo and re-branding many of its products by early 2009. In 2009, Pepsi, Diet Pepsi and Pepsi Max began using all lower-case fonts for name brands, Mountain Dew has been rebranded as “Mtn Dew”, and Diet Pepsi Max was re-branded as Pepsi Max. The brand’s blue and red globe trademark became a series of “smiles,” with the central white band arcing at different angles depending on the product. The new imagery started to be used. In the case of Pepsi, the logo has the medium-sized “smile”, while the new lower-case font is used. Even the flavors ‘Wild Cherry, Lime and Vanilla’ will acquire this design. As a result, Pepsi’s newer logos have only been adopted in the United States.
A reader from Before&After magazine, Glenn Kramer writes: “When I last went grocery shopping, I had the fortune of spotting boxes of the new Diet Pepsi logo side by side with the old design. I happen to love the new look. The sans-serif geometric font with the smiley e, paired with the new Pepsi circle, looks forward-thinking to me. I like the change, even if it’s hard to tell that the Pepsi circle is supposed to be reminiscent of a smile or smirk.”


We at FinalDesign believe that new Pepsi logo looks clean, with much white space around it, looks really ok. But, their circle with red/blue parts clearly don’t stand out what it should be representing. Typography used here is nice, clean and simple, and that comply with modern times. Anyhow if you compare the new logo with old one, this new look still has no strong visual impact, like old one did.

Pepsi is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in retail stores, restaurants, cinemas and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903.


There have been many Pepsi variants produced over the years since 1898, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Free, Pepsi AM, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, Pepsi Ice Cucumber and Pepsi White in Japan.